Where Do I Fit In? Understanding Product Categories

Determining your category isn’t always the most straightforward process, listen in to Logan as she shares Target Accelerator insights on what a category is and how to pick the best for your product! 

 Still have lingering thoughts on where you potentially fit? Read through some thought questions below to help you pick the best option for you: 

• How is my business performing?  
• What is driving my sales?  
• Who is my Guest and what are they buying? 
• How satisfied is my Guest? 
• How am I performing against competition? 
• What brands and items are emerging at Target, in the market? 

 Subject matter expert: Daniel E 

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