Broken down, retail is the destination for consumers to discover and acquire products that also serves as a distribution platform to get your product to a massive consumer base through multiple outlets.
There are a couple of steps to take when you’ve determined your next business step is to get into retail.
- Apply, apply, apply! If the retailer you envision your product in is accepting new vendors, put in an application to become a vendor.
- Meet with the Buyer The next step is getting an invitation to pitch to the retailer. Show off how your product is the best solution for an everyday problem and woah the buyer and their team.
- Receive a business award Lastly, if the team is interested and excited about your product, they will offer you a business award to be on shelf.
Steps after the above have many details which gets covered throughout our program curriculum.
Want more examples of retail channels/platforms? Take a look at the list below for the different types of retailers and examples for each:
Mass stores: Target, Walmart
Department stores: JcPenney, Macys, Nordstroms
Grocery stores: Kroger, Luckys, Albertsons
Convenience stores: 7-eleven, Circle K, Shell
Specialty Beauty: Ulta, Sephora
e-Commerce: Amazon, eBay
Drug Channel: Walgreens, CVS, RiteAid
Closeout/ Discount Stores: TJ Maxx, Marshalls, Ross
Interested in a Target Accelerator program? Visit our program page to learn more.
Still have questions? Check out our FAQs for more information.
Want to get more resources and application help information straight to your inbox? Sign up for our newsletter here.
Want to get alerts about when an application is open. Sign up for alerts here.