Fearless dreamers wanted. Nominate a startup for an upcoming program


An opportunity for the next generation of innovators, change-makers and leaders to learn and grow their businesses.

what is Target Incubator?

An immersive program that provides exclusive access to talented mentors and leaders across Target to help you and your business grow. You’ll walk away with skills in negotiations, branding, pitching and more, as well as a network of like-minded entrepreneurs and mentors.

the program

*Program based on 2019 cohort. Timing of 2020 cohort subject to change

weeks 1-7

You’ll begin your journey with virtual programming to start making connections and access a range of resources right from your HQ.

weeks 8-14

Fly to Target HQ in Minneapolis to meet and collaborate with the other participants. Think executive mentor meetings, workshops, group activities and fun around town.

week 15

All your hard work leads up to Demo Day, where you’ll showcase your final pitches in front of peers and Target leaders and celebrate what you’ve learned to propel the future of your business.


Fostering the next generation of entrepreneurs with a business that is better for people or the planet.

Eight businesses were selected to take part in the inaugural Target Incubator program. And while the participants started at different levels of business-readiness, by program’s end, all left ready to take things to the next level.

meet our

demo day and beyond.

At the Target Incubator Conference, powered by Next Gen — a three-day event culminating with the Target Incubator Demo Day — participants attended retail workshops, networked, met mentors and listened to speakers such as Minsok Pak, Target’s Chief Strategy and Innovation Officer and Caroline Wanga, Target’s Chief Culture, Diversity & Inclusion Officer.

What really differentiated this program in particular was the access to subject matter experts and the vast expertise that we were able to connect with.

Danya Sherman Founder & CEO KnoNap
Danya Sherman

frequently asked questions.

Get answers to our most commonly asked questions. And a few not-so-common ones as well.

What is an incubator?

Good question. It’s a structured program designed for early-stage businesses to connect with experts and resources that enable growth. We want to support the next generation of innovators, change-makers and leaders in a way that matters. They see the world differently, and therefore recognize solutions to problems differently. And we already see that they are taking action with new businesses. We designed this program to provide them with a platform to test, learn and ultimately flourish. Target does not own your idea if you are selected to be in the program. Your idea is yours to keep, and we are just here to help you along your growth journey.

What does a “business” mean?

We define business as an early-stage venture that provides value to a customer. That value could be a product, service, technology or even a new business model. This does not have to be in exchange for money, such as a nonprofit organization. We also ask that you’ve taken steps to gain traction with your business that make it more than just an idea, even if you have yet to launch. We would like to see that you have an understanding of who your customer is as well as the competitive landscape you are playing in, and that you have established your business as a legal entity.

I’m younger than 18. Are there any opportunities for me to get involved?

We recognize there are many amazing entrepreneurs under the age of 18, but unfortunately at this time we are limiting the program to only participants over the age of 18. Follow us on @TargetTag for future announcements.

What does Target mean by “better for people or better for the planet”?

Think of products, services, technologies or new business models you use that make life easier or better. These can have a direct impact on everything from how you get your groceries to reducing greenhouse emissions. Ultimately, we are looking for businesses with a purpose.