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Target Takeoff is the accelerator program for mature consumer packaged goods companies ready to scale their products into Target retail stores.

Discover this year’s programs.

See calendar

see how to master mass retail.

2022 Categories:

Pet, Beauty, Food and Beverage and Baby.


Solidify your retail pitch, understand how to have long-term success on retail shelves and sharpen your skills as a CPG leader.


Line review with a Target category buyer.

key details.

Take a look at the program info to learn what to expect.

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  • 5-week virtual accelerator program
  • Category specific
  • Sessions from 9am – 1pm CST Monday – Friday
  • Requires 10 – 15 hours per week
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  • 10 companies will be accepted
  • Up to 2 members of each company can join, 1 must be the founder
  • During all 5 weeks, at least 1 member needs to attend all required sessions
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  • Free to participating founders
  • Each company is given a $5,000 stipend

the criteria.

We’re looking for future-shapers of all kinds, but there are a few important things we want to see from all program applicants:

  • Must have a product that falls within the specified category; see the full list
  • Must have an LLC, C-Corp, B-Corp, S-Corp or other registered entity
  • Must be 18 years or older
  • Must currently have a physical product that is available to sell
  • Product must demonstrate uniquely solving for a specific customer pain point
  • Product must demonstrate existing traction in the market proven by social media engagement, revenue growth or growing customer base
  • Must have mass manufacturing and supply chain capabilities that are ready for retail
  • Cannot be a current or prior vendor with Target


Each week you dive deep into relevant retail topics during group working sessions and one-on-one meetings. Learn from experts, get executive mentorship and receive tangible feedback about your business. Then, end the program by participating in a line review with a Target category buyer.



orientation + pitch perfect event



financials +



target key



get to know the retail industry



line review + alumni experience

application resources.

Before you apply, check out these helpful resources to make your application stand out.

Target Takeoff Informational Webinar

Target Takeoff Informational Webinar

Watch the recording from our most recent Takeoff application to get a deeper dive into the program.

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Your Guide to Apply

5 key tips for application success.

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Target Accelerators Application Tips and Tricks

Get insider knowledge from our team for the best application.

2022 schedule.

Target Takeoff happens multiple times each year. Take a look at upcoming programs.

1: Takeoff Beauty

Bath and body, cotton balls, pads and swabs, deodorant and antiperspirant, eye care, feminine products, foot care, fragrances, hair accessories, hair care, hair color, hair removal and shave, hand soap and sanitizer, hair tools, incontinence, makeup, men's grooming, nails, oral care, personal care, skin care, spa and massage, sun care and tanning and other tools

We are no longer accepting applications for 2022 Takeoff Beauty.

Program dates:
March 6, 2022 – April 9, 2022

2: Takeoff Pets

Beds and furniture, food, supplies, technology, toys, healthcare and more

We are no longer accepting applications for 2022 Takeoff Pets.

Program dates:
May 16, 2022 – June 17, 2022

3: Takeoff Food and Beverage

Bakery, beverages, candy, dairy, dry/pantry, fresh/produce, frozen, meat, meat alternatives, seafood and snacks

We are no longer accepting applications for 2022 Takeoff Food and Beverage.

Program dates:
July 2022 – August 2022

The magic of Target Takeoff is that it really pulls back the curtain. Those deep-dive conversations about the building blocks for scaling have been a game-changer.

From Q1 to Q2 we saw a 1,300% growth!

Cora Miller
Co-Founder, Young King Haircare
Target Takeoff Alumni

The company we were before Target Takeoff and the company that we are now after Target Takeoff, completely night and day.

meet the graduates.

A few of the game-changing brands that stepped up to the challenge. Check out Target Takeoff alumni.

Alder New York | Clean Vegan Genderless Amalia Bagelista | Bake at Home Bagels Deux Golde Kinfield Range Beauty Sanzo We Are Fluide Young King Hair Care
Alder New York | Clean Vegan Genderless Amalia Bagelista | Bake at Home Bagels Deux
Golde Kinfield Range Beauty Sanzo
We Are Fluide Young King Hair Care

Have more questions? See our FAQs

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