Applications are open for Target Takeoff Beauty and Target Forward Founders. Deadline to apply is November 14th at 11:59pm CST. Apply now.

the sky’s
the limit.

Take your product to the next level with the help of Target Takeoff.

Take your consumer product to new heights with a program that’s part accelerator and part boot camp. This five-week program is for mature product companies looking to enter retail as their next step of growth and are considering Target. In Takeoff, you’ll learn the secrets for success in Target, collaborate with an incredible team of mentors and end the program pitching to buyers.

Perfect for:

Mature consumer packaged goods companies curious to learn and ready to scale their product into Target retail stores.

Key things to know:
  • 5 Week Program held virtually. Sessions times will vary by typically fall within 10am – 2pm CST Monday – Friday 
  • Each company will receive a $5000 stipend
  • You will meet with the Target Buying team, marketing team, supply chain team and more. You will also hear from founders in the category. 
  • Each week will be a mixture of founder firesides, educational workshops and 1-on-1s with Target Accelerators Program Team.


We’re looking for future-shapers of all kinds, but there are a few important elements we want to see from all program applicants:

  • Must have a beauty product that falls within one of the following categories: Bath & Body, Deodorant and Antiperspirant, Eye Care, Feminine Products, Foot Care, Fragrances, Hair Care, Hair Removal & Shave, Hand Soap & Sanitizer, Hair tools, Hair color, Incontinence, Makeup, Men’s Grooming, Nails, Oral Care, Skin care, Spa & Massage, Sun Care & Tanning, Cotton Balls Pads and Swabs, Personal Care
  • Must have an LLC, C-Corp, B-Corp or other registered entity  (add link to register as LLC)
  • Must be 18 years or older
  • Must currently have a physical product that is currently available to sell 
  • Products demonstrate solving for a unique problem or addressing an underrepresented consumer by having existing traction in the market proven by social media engagement, revenue growth, growing customer base
  • Your manufacturing and supply chain capabilities are ready for retail 
  • Must be available for all five weeks of program 
  • Cannot be a current or prior vendor with Target 

*Target Takeoff is currently recruiting for Beauty brands. Other products will not be accepted at this time. Other anticipated Takeoff programs in 2022 include: Pets, Food & Beverage, and Baby.



Founders apply online, and selected applicants will be invited for a virtual panel interview. Awarded participants will be notified of acceptance into the program by January 15th. Interviews are not guaranteed.


Program runs March 7, 2022 – April 8, 2022
During the program, you’ll work virtually with mentors, participate in skill-building sessions, meet with executives and collaborate with fellow entrepreneurs — all from your home base.


During week 5, the cohort will have the unique opportunity to pitch their brand to Target category buyers one-on-one. This is an opportunity to show what you’ve learned and plan for the future.

But the program doesn’t end after the capstone event! As a member of Accelerators Alumni, you gain access to continued support, exclusive events and more.

want to
learn more?

Informational Webinar

Join the Accelerators team to learn more about the current open applications for Takeoff Beauty & Forward Founders. In this webinar you will get an overview of the Target Takeoff Beauty & Target Forward Founders program, a better understanding of which program is best for you, and the ability to ask the program managers questions. Watch the recording.

October 26, 2021 at 4:30pm CST

Application Tips & Tricks

Working on your application for Forward Founders/Takeoff and have questions? Join the Target Accelerators team to get tips and tricks on how to have your application stand out. Watch the recording.

November 2, 2021 at 12pm CST

Target Accelerators – Takeoff Beauty Ask Me Anything Webinar

Join the Takeoff Beauty program team and alumni to learn more about the Takeoff Beauty program. In addition, participants will have the opportunity to ask their lingering questions. Register here.

November 9, 2021 at 12pm CST


some food for retail thought

This year we saw our inaugural Target Takeoff Pets cohort continue to lead the way for pet brands and pet product businesses. Nine innovative companies took part in this 5-week virtual experience and learned all about getting ready for mass retail. Read to learn more about each cohort participant on what being a part of this program meant to them.

meet the

Takeoff Food and Beverage 2021

The magic of Target Takeoff is that it really pulls back the curtain. Those deep-dive conversations about the building blocks for scaling have been a game-changer.

Niambi Cacchioli Founder & Lead Formulator of Pholk Beauty Target Takeoff
Niambi Cacchioli

I am beyond grateful for this wonderful experience and the generosity Target Accelerators and everyone at Target has demonstrated throughout it. This program was so intentionally planned and so thoughtfully arranged. It is the model for corporate accelerators and I'm so proud and honored to be an alum.


What are the financial terms of the program?

There will a $5000 stipend given to cover program costs.

If I participate, does Target own my idea?

No! Your idea is yours to keep. We’re just here to help you along your journey toward growth and success.

If I participate, does that mean my idea will be implemented at Target?

Not necessarily. By applying and/or participating in any of Target’s Accelerator programs, it’s not guaranteed that Target will carry your product, service or technology. Viability for Target stores will be considered on a case-by-case basis.

How do cohorts work?

To maximize our impact, Takeoff often has more than one program cohort running at the same time. Each cohort welcomes a group of startups that share a similar product type or target market, which gives participants more focused access to resources and support. 

We’ll announce the upcoming cohorts when the applications open, so you’ll be able to see if your business fits the particular focus of that group. And if you don’t fit the criteria right now, keep checking back — we’re frequently adding new cohorts, so it won’t be long before there’s one for your business. Have an idea for a new cohort? Contact us and tell us about it.

Will I need to relocate my business to Minneapolis?

No. We’ve intentionally designed the program to let you participate without disrupting your business operations at your home base.

Will my competitor be in the cohort?

Maybe. We’re looking for the best brands across your category and like any other retailer, Target carries an assortment of competitive brands to tailor to our guests unique, and ever-changing needs. We’ll always protect your proprietary, private and confidential information. We will never force you to share information with the other members of the cohort.

If applied for Takeoff do I need to apply for Forward Founders?

To be considered for both programs, you will need to fill out the applications for each individual program.  We recommend reading the criteria to understand which program makes sense for your company.

Do I meet the buyer of my category?

Yes, during the program you will have the opportunity to meet the buying team.  During Week 5 of the program, you will pitch your brand for the opportunity to be selected for .com or Target stores.  It is not guaranteed that Target will carry your product.”

Do I need a working website to apply?


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