We are now accepting nominations for Target Accelerator Program India

increase your
retail IQ.

Take your startup to new heights with the help of Target Takeoff.

what is Target Takeoff?

Think of it as an abbreviated accelerator with a product-centric focus. Takeoff is an opportunity to deepen your retail know-how without having to make the 3–4-month commitment of a traditional accelerator. With both virtual and face-to-face workshops and mentoring, we’ll work with you on launching and scaling to help your brand accelerate its market readiness.

week 1

Startups begin the program with a week of in-person workshops, mentor meetings and more at Target headquarters in Minneapolis, Minnesota.

weeks 2-5

Participants return to their own offices but remain connected with virtual workshops and continued mentor touch points.

week 6

In the final week of the program, the participating companies return to Minneapolis for the remaining workshop and mentor sessions. The program culminates in a demo day and showcase celebration.

is here.

In partnership with Target’s Over the Counter (OTC) Healthcare team, Target Takeoff Wellness has officially launched. This program is designed to support emerging brands who are helping guests take control of their wellness and discover their best selves.

Target Takeoff Beauty 2019 went beautifully.

Building the future of beauty from skincare to supplements.

February 28th was Demo Day for Target Takeoff Beauty. The 10 brands that participated shared their progress before an audience of Target stakeholders. Thanks to their hard work over the five-week program, and the mentorship they received from Target leaders and Target Takeoff graduates, it was a thing of beauty.

Learn more about the program participants.

when we lift each other up, the sky’s the limit.

Yes, it takes great ideas to shape the future of retail. But it takes great people too. That’s why at Target Takeoff, we don’t just work with your startup. We work with you.

It’s been extremely collaborative. It feels like everyone’s in this together and not competing against each other. It’s really just trying to elevate each individual brand.

Eric Fuller Terra Origin Takeoff 2019
Eric Fuller


Get answers to our most commonly asked questions. And a few not-so-common ones as well.

What are the differences between Target Takeoff and the other Target accelerator programs?

Each of our programs has unique characteristics and evolve from cohort to cohort. Generally speaking:

  • Target Takeoff focuses on consumer products and is a shorter time period comprised of in-person and virtual experiences. Takeoff is centered around emerging startups focused on specific topics that support Target’s strategic priorities.
  • Target + METRO accelerator, certified by Techstars will be an international program held in partnership with Germany-based METRO, one of the world’s leading wholesalers, and will include startups from around the world. This 14 week program will support retail-focused tech startups that could benefit guests.
  • Our India Accelerator program focuses on Bangalore-based startups that are creating and refining technologies to benefit all enterprise operations, both front and back-end.
If I participate in a program, does that mean my product will be carried in Target stores? Or that Target will use my service or technology?

It is not guaranteed that your product, service or technology will be implemented at Target.

What are Demo Days?

Demo Days are a chance for each participating company to present a rehearsed pitch to the internal Target team as well as outside investors and the startup community. Demo Days are the culmination of weeks of hard work, learning and progress.