Take your consumer product to new heights with a program that’s part accelerator and part boot camp. This five-week program is for mature product companies looking to enter retail as their next step of growth and are considering Target. In Takeoff, you’ll learn the secrets for success in Target, collaborate with an incredible team of mentors and end the program pitching to buyers.
Mature consumer packaged goods companies curious to learn and ready to scale their product into Target retail stores.
We’re looking for future-shapers of all kinds, but there are a few important elements we want to see from all program applicants:
*Target Takeoff is currently recruiting for Beauty brands. Other products will not be accepted at this time. Other anticipated Takeoff programs in 2022 include: Pets, Food & Beverage, and Baby.
Founders apply online, and selected applicants will be invited for a virtual panel interview. Awarded participants will be notified of acceptance into the program by January 15th. Interviews are not guaranteed.
Program runs March 7, 2022 – April 8, 2022
During the program, you’ll work virtually with mentors, participate in skill-building sessions, meet with executives and collaborate with fellow entrepreneurs — all from your home base.
During week 5, the cohort will have the unique opportunity to pitch their brand to Target category buyers one-on-one. This is an opportunity to show what you’ve learned and plan for the future.
But the program doesn’t end after the capstone event! As a member of Accelerators Alumni, you gain access to continued support, exclusive events and more.
Join the Accelerators team to learn more about the current open applications for Takeoff Beauty & Forward Founders. In this webinar you will get an overview of the Target Takeoff Beauty & Target Forward Founders program, a better understanding of which program is best for you, and the ability to ask the program managers questions. Watch the recording.
October 26, 2021 at 4:30pm CST
Working on your application for Forward Founders/Takeoff and have questions? Join the Target Accelerators team to get tips and tricks on how to have your application stand out. Watch the recording.
November 2, 2021 at 12pm CST
Join the Takeoff Beauty program team and alumni to learn more about the Takeoff Beauty program. In addition, participants will have the opportunity to ask their lingering questions. Register here.
November 9, 2021 at 12pm CST
This year we saw our inaugural Target Takeoff Pets cohort continue to lead the way for pet brands and pet product businesses. Nine innovative companies took part in this 5-week virtual experience and learned all about getting ready for mass retail. Read to learn more about each cohort participant on what being a part of this program meant to them.
The magic of Target Takeoff is that it really pulls back the curtain. Those deep-dive conversations about the building blocks for scaling have been a game-changer.
I am beyond grateful for this wonderful experience and the generosity Target Accelerators and everyone at Target has demonstrated throughout it. This program was so intentionally planned and so thoughtfully arranged. It is the model for corporate accelerators and I'm so proud and honored to be an alum.
There will a $5000 stipend given to cover program costs.
No! Your idea is yours to keep. We’re just here to help you along your journey toward growth and success.
Not necessarily. By applying and/or participating in any of Target’s Accelerator programs, it’s not guaranteed that Target will carry your product, service or technology. Viability for Target stores will be considered on a case-by-case basis.
To maximize our impact, Takeoff often has more than one program cohort running at the same time. Each cohort welcomes a group of startups that share a similar product type or target market, which gives participants more focused access to resources and support.
We’ll announce the upcoming cohorts when the applications open, so you’ll be able to see if your business fits the particular focus of that group. And if you don’t fit the criteria right now, keep checking back — we’re frequently adding new cohorts, so it won’t be long before there’s one for your business. Have an idea for a new cohort? Contact us and tell us about it.
No. We’ve intentionally designed the program to let you participate without disrupting your business operations at your home base.
Maybe. We’re looking for the best brands across your category and like any other retailer, Target carries an assortment of competitive brands to tailor to our guests unique, and ever-changing needs. We’ll always protect your proprietary, private and confidential information. We will never force you to share information with the other members of the cohort.
To be considered for both programs, you will need to fill out the applications for each individual program. We recommend reading the criteria to understand which program makes sense for your company.
Yes, during the program you will have the opportunity to meet the buying team. During Week 5 of the program, you will pitch your brand for the opportunity to be selected for .com or Target stores. It is not guaranteed that Target will carry your product.”