Target Accelerators Launches 2021 Takeoff Beauty Cohort

Now in its fifth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their retail knowledge through Target mentorship and personalized curriculum for consumer-packaged brands.   

On February 22nd, the Beauty program kicks off with brands’ focus ranging from cosmetics, haircare, skincare, sun care and more. By now, Target Accelerators is experienced in bringing emerging brands with beautiful differentiators to this major Target category. Notable program alumni include: Mented Cosmetics, Scotch Porter and Golde. This 100% virtual program will conclude after 5 weeks of mass retail curriculum as well as in-depth mentorship from Target leaders, industry experts and alumni.  

As the first Takeoff program of 2021, the Target team is excited to welcome ten fabulous Beauty brands into the latest cohort. Meet these innovative brands and learn more about their products below.  

APTO Skincare | In-house formulated and manufactured skincare products that are clean, simple, fun and affordable. 

Dear Brightly | On a mission to close the gap between dermatologists and every day people. 

Flewd | The first ever, transdermal anti-stress bath soaks to refuel our bodies with the nutrients we need to process away stress and its symptoms like anxiety, insomnia and muscle aches. 

Frederick Benjamin | Frederick Benjamin is a promise to deliver grooming products that puts the confidence back into the hands of today’s men. 

Luna Magic | We are Beauty with a Vibe and our mission is to provide great quality cosmetics at great prices. 

M2Ü NYC | Makeup is our passion… providing high-quality, stylish, and affordable makeup is our purpose. 

Sassy Hair Cap | Sassy Hair Cap is a beauty brand that offers 2-in-1 satin hair bonnets that helps hair enthusiast maintain their hairstyle through the day, night, and even while in the shower. 

Solara Suncare | We believe skin protection is wellness, so we’re treating it that way. We’re the first mineral-only sunscreen brand to blend adaptogens, botanicals and science to power truly clean, supercharged and eco-conscious skin protection for the skincare and wellness obsessed. 

Undefined Beauty | Undefined is clean, conscious, inclusive plant magic and my mission is to democratize wellness, “undefine” what beauty looks like and destigmatize plant-based solutions. 

Yubi | Yubi Beauty is simplified beauty tools for busy women. 

Check out the rest of the outstanding Takeoff alumni here.