Now in its fourth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their retail knowledge through Target mentorship and personalized curriculum for CPG brands.  

 On July 6th, the Household Essentials program kicked-off with brands ranging from cleaning supplies, paper products and air care. For the first time, Target Accelerators is inviting emerging brands that are bringing a fresh perspective to this major Target category through sustainability, design, product innovation and guest safety at the forefront. This 100% virtual program will conclude after 5 weeks of mass retail curriculum as well as in-depth mentorship from Target leaders, industry experts and alumni.  

 As the second Takeoff program of 2020, we are excited to welcome five incredible Household Essentials brands into our latest cohort. Meet these innovative brands and learn more about their products below: 

  • Bippy | Earth-friendly butt stuff  
  • Scent Fill | The only 100% natural plugin air freshener option with 0% weird chemicals  
  • Squeak | Natural and organic cleaning products  
  • PlantPaper | Tree-Free, Toxin-Free Toilet Paper  
  • Veles | The first closed-loop cleaner  


 Check out the rest of our outstanding Takeoff alumni here