Now in its fourth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their retail knowledge through Target mentorship and personalized curriculum for consumer-packaged brands.   

 On September 28th, the Baby program will kick-off with brands ranging from baby furniture, food, accessories and more. For the first time, Target Accelerators is inviting emerging brands that are bringing a fresh perspective to this major Target category through unique product innovation, that solve parents’ problems and keep babies happy and healthy, at the forefront. This 100% virtual program will conclude after 5 weeks of mass retail curriculum as well as in-depth mentorship from Target leaders, industry experts and alumni.   

 As the third and final Takeoff program of 2020, we are excited to welcome ten incredible Baby brands into our latest cohort. Meet these innovative brands and learn more about their products below:  

Busy Baby | The first-ever place mat to stop babies from dropping and throwing their toys – keeping babies safer from germs and making life a little easier for busy parents everywhere!

Darlyng & Co. | Innovative baby/kids brand carrying the safest non-toxic Natural Toys, Teethers, Flash Cards and baby essentials.

Esembly | A diapering system for sustainability.

Gryph & Ivy Rose | Naturally luxurious herbal blends for children, masterfully crafted with over 50 years of herbal experience. 

Little Bird | Eco Friendly Modern Kid’s Furniture, Accessories and Decore made with the finest materials, simple and intuitive designs and a whole lot of love 

PillowSheets | The pillow and sheet become one to create the perfect dream union, providing total comfort and eliminating loose bedding 

Pippy Sips | A patent-pending, allin-one storing, cooling and monitoring system for breastmilk. 

Square Baby | The only baby food that delivers 100% of a baby’s daily recommended servings of fruit, veggies, protein, and grains. 

Wash. It. Later | Discrete & stylish liquid tight bags that contain the mess and pre-treat stains on the go! 

Wiley Body | Plant-based skincare for tiny humans. 

Check out the rest of our outstanding Takeoff alumni here!