This is the ninth installment of an interview series with the 2021 Target Takeoff Food & Beverage cohort. Participating founders are sharing, in their own words, details about their innovative companies. All interviews have been conducted by the Target Takeoff Program Management Team. 

Meet UNiTE

CEO and Founder, Clara Paye

TT: Describe UNiTE  in one sentence.

Clara: UNiTE foods is bringing the world a little closer with our line of high protein bars that are globally inspired.

TT: What inspired you to start your company? What makes your product unique in the marketplace?

Clara: I didn’t see any culture or flavor in the protein bar space so I wanted to fix that.

TT: How did you decide it was the right time to join an Accelerator? What are you most looking forward to getting out of the Target Takeoff experience?

Clara: We have had a great year building the brand and have attracted good interest from consumers. To me, the best time to ask for directions is at the beginning of the trip.

TT: What’s a problem you frequently face as a founder?

Clara: Bandwidth. As a mom and founder, I find myself constantly juggling my time.

TT: How do you stay motived through the ups and downs of growing your business? 

Clara: Our mission is to bring our products to those that have never felt represented in wellness. Having a strong “why” drives me through all the ups and downs.

TT: After this program, how do you see your company growing?

Clara: After the program, we hope to take our learnings and make our company and community better.

TT: What advice would you give someone looking to join an accelerator program?

Clara: Continuous learning is priceless. Learning through a group-sharing environment will really help you to think about your business differently.

TT: If you had one piece of advice for someone just starting out, what would it be?

Clara: Just start! So many people allow self-doubt, or a critical mindset stop them from taking the first step.

 

To learn more about UNiTE and to get your hands on these worldly bars, visit unitefood.com