This content is the sixth installment in an interview series with the 2020 Target Tech Accelerator cohort. Participating companies are sharing, in their own words, details about their innovative companies. All interviews have been conducted by the Target Tech Program Management team.
Tech: When meeting someone new, how do you explain what Hyr does?
Hyr: Hyr is a mobile app-based platform that allows merchants across the U.S. and Canada to instantly connect with skilled and experienced gig workers to fill hourly paid shifts.
Tech: What makes you most excited about working with Target Accelerators?
Hyr: Hyr has built a way to fill any shift at any time. We’re excited to learn more, and refine how, our product at Hyr can work most effectively for Target.
Tech: How did you know when it was time to consider going through an accelerator experience?
Hyr: When we launched Hyr in 2017, we built the product for SMB users. And over the last two years we’ve started to work with enterprise clients, but with mixed results in terms of identifying and selling into these businesses. So, when we learned of this opportunity with Target, we knew it could be incredibly beneficial in helping us learn, build, and refine our product offering.
Tech: What has surprised you about yourself as your business has grown?
Hyr: Simple; how many different hats we both wear. When we started, Erika was the Chief Public Affairs Officer – focusing primarily on go-to market plans and legislative compliance. She’s now our COO, dealing with the day-to-day operations of the business, the marketing and communications, and most surprising to her is that she’s consistently our top salesperson. For Josh, the best surprise has been how seamlessly he’s transitioned to a CEO role. Particularly the leadership of and vision of our business, and more, how he’s learning how to deal with financial modeling and analysis.
Tech: Who has been instrumental in supporting your idea and why?
Hyr: Newark Venture Partners has been an amazing partner for us, both on the financing side, and in helping to grow our business from infancy to what Hyr is today. The team at NVP has consistently mentored us, from funding strategies, to sales tactics, financial modeling, and more.
Tech: As a business owner/founder, how are you functioning today that is different than how you were functioning 6 months ago?
Hyr: Our business had to quickly pivot in March based on market demands. As you can imagine, the business we were doing in retail, hospitality, and events quickly evaporated. That said, on the retail-side we saw a big demand for essential service positions such as warehousing, order selectors, and delivery drivers.
Tech: What advice would you give to other entrepreneurs who are navigating this current environment?
Hyr: Be flexible – how you can continue to be relevant in this new reality we’re living in.
Tech: Where do you see yourself and your business 6 months from today?
Hyr: As we enter 2021, we see Hyr continuing to move away from SMB users and instead becoming the enterprise solution for businesses that need a skilled, agile, and cost-effective temporary workforce.
Learn more about Hyr by visiting hyr.work