This is the third installment in an interview series with the 2021 Target Takeoff Pets cohort. Participating companies are sharing, in their own words, details about their innovative companies. All interviews have been conducted by the Target Takeoff Management Team.

Meet Fetching Fields.

David Magruder, Founder/CEO of Fetching Fields

TT: What’s the one-liner description of Fetching Fields?

David: Quality canine products for the mindful pet parent.

TT: What inspired you to start Fetching Fields? What makes what you’re doing different from anyone else in the marketplace? 

David: I shifted from a stressful career to focusing on my own well-being, and in turn, my pup’s wellness. I was on the hunt for an alternative to the mass produced, animal-protein heavy products … something that incorporated real plant-based, nutrient dense wellness while promoting social and eco-responsibility. I then became disillusioned with what was out there and decided to create Fetching Fields. We make human grade, certified organic and plant-based dog snacks.

TT: How did you decide it was the right time to join as an Accelerator? What are you most looking forward to getting out of the Target Takeoff experience?

David: I wanted to take Fetching Fields to the next level and bring the brand, product, and mission to more people and their pups. I’m always actively looking to learn, but I’m especially excited to learn from true retail leaders in the industry. Growing a business is an evolution and having great support is invaluable.

TT: How do you stay motivated through the ups and downs of growing a business? 

David: Our customers love our Fetching Fields – it’s their love, support and reviews that keep us going! It brings us such joy seeing happy and healthy pups!

For more information on Fetching Fields, check out